--- title: Customer loyalty and advertising for insurers | Tankfreund description: "Advertising that stays on the car: the Tankfreund with your logo protects your customers from misfuelling and brings your agency to mind at every fill-up." --- [Skip to content](https://tankfreund.de/en/insurers#inhalt) [![Tankfreund](https://tankfreund.de/hs-fs/hubfs/website/TankFreund_logo_for_websitepng.png?width=69&height=55&name=TankFreund_logo_for_websitepng.png)](https://tankfreund.de/en/) [Product](https://tankfreund.de/en/misfuelling-protection) Fleets [Company fleets](https://tankfreund.de/en/fleets)[Car sharing & rental](https://tankfreund.de/en/car-sharing-rental)[Ambulance services & police](https://tankfreund.de/en/emergency-vehicles) Promotional item [Insurers](https://tankfreund.de/en/insurers)[Automobile clubs](https://tankfreund.de/en/automobile-clubs)[Dealerships & workshops](https://tankfreund.de/en/dealerships-workshops) [Misfuelling](https://tankfreund.de/en/misfuelling) [FAQ](https://tankfreund.de/en/faq) [DE](https://tankfreund.de/)[Contact](https://tankfreund.de/en/contact)[Request free samples](https://tankfreund.de/en/contact) [Product](https://tankfreund.de/en/misfuelling-protection)Fleets[Company fleets](https://tankfreund.de/en/fleets)[Car sharing & rental](https://tankfreund.de/en/car-sharing-rental)[Ambulance services & police](https://tankfreund.de/en/emergency-vehicles)Promotional item[Insurers](https://tankfreund.de/en/insurers)[Automobile clubs](https://tankfreund.de/en/automobile-clubs)[Dealerships & workshops](https://tankfreund.de/en/dealerships-workshops)[Misfuelling](https://tankfreund.de/en/misfuelling)[FAQ](https://tankfreund.de/en/faq)[Request free samples](https://tankfreund.de/en/contact)[Deutsch](https://tankfreund.de/)[Contact](https://tankfreund.de/en/contact) [Home](https://tankfreund.de/en/)*›*Promotional item*›*Insurers # Marketing and prevention. The promotional item that stays on the car. [Watch the video1:02](https://www.youtube.com/watch?v=aJaWjXwClv4)[Request free samples](https://tankfreund.de/en/contact) ![Tankfreund VGH-Vertretung de Weerd](https://tankfreund.de/hs-fs/hubfs/website/VGH_De_Weerd_E5-min.png?width=170&height=280&name=VGH_De_Weerd_E5-min.png)![Tankfreund LVM-Agentur Lehmann](https://tankfreund.de/hs-fs/hubfs/website/LVM_Lehmann_B7-min.png?width=170&height=280&name=LVM_Lehmann_B7-min.png)![Tankfreund Versicherungsbüro Grage & Ferneschild](https://tankfreund.de/hs-fs/hubfs/website/Concordia_Grage_Ferneschild_E5.png?width=170&height=280&name=Concordia_Grage_Ferneschild_E5.png) Want to offer your customers protection and peace of mind, and be part of their everyday lives? Then the Tankfreund is the ideal tool: it protects your customers in an area that many motor policies don't cover. That builds trust and helps you keep customers and win new ones. At the same time, it works as advertising: your message on the Tankfreund is seen all year round, every time they refuel, several times per fill-up. [More about misfuelling](https://tankfreund.de/en/misfuelling) ![LVM insurance agent in front of his company car](https://tankfreund.de/hubfs/website/tankfreund-lvm-agentur.jpg) ## How the Tankfreund helps your agency ### Protect your customers After misfuelling, drivers are usually on their own: in many European countries, motor insurance covers the damage only in part, or not at all. With the Tankfreund you prevent it from happening, instead of having to say: “We're sorry, but there's nothing we can do for you.” ### Seen all year round Your logo and phone number are in view every time they refuel, for years. ### Real added value A promotional gift that is actually useful, for private customers and for business customers with their own fleet alike. ## Many ways to use it ### Customer referrals As an incentive for referral campaigns. ### Customer retention As a gift when a policy is renewed, or at Christmas. ### Events As a giveaway at events to win new customers. ### Letter insert On a DL-format card that fits any envelope. ### Giveaway during consultations In a display stand at your agency, for consultations and new policies. ### Your design, we do the rest We design the Tankfreund to your brand guidelines, with a separate phone number for each branch if you like. With your logo from 50 units; the design work is included. We deliver to individual agencies or to your head office. [Request a design with your logo](https://tankfreund.de/en/contact) ## What insurance agencies say [All reviews](https://tankfreund.de/en/reviews) ![VGH Versicherungen logo](https://tankfreund.de/hubfs/website/logo-vgh.svg) VGH-Vertretung Albrecht ### Long-term advertising right in front of the customer “An affordable and clever promotional item that prevents breakdowns and engine damage. A great thing, especially for business customers with their own fleet, and we get long-term advertising right in front of the customer.” **J. Albrecht** ![LVM Versicherung logo](https://tankfreund.de/hubfs/website/logo-lvm.png) LVM-Agentur Lehmann ### My name is on it “What matters to me is that my customers get a useful promotional gift that prevents damage, and that my name and phone number are on it!” **J. Lehmann** ![Concordia Versicherungen logo](https://tankfreund.de/hubfs/website/logo-concordia.svg) Versicherungsbüro Grage & Ferneschild ### Better than ballpoint pens “The Tankfreund offers REAL ADDED VALUE for our customers – better than ballpoint pens, lighters & co.! Quick and straightforward handling by Tankfreund.” **A. Ferneschild** ![LVM Versicherung logo](https://tankfreund.de/hubfs/website/logo-lvm.png) LVM-Agentur Leonhardt ### Advance protection in the switching season “We use the Tankfreund as a clever promotional item during the car insurance switching season in November. That way we can offer our customers convincing advance protection!” **H. Leonhardt** ## Questions from insurers You'll find more answers on the product, fitting and ordering in the FAQ. [All questions](https://tankfreund.de/en/faq) What's the minimum quantity with our logo? From 50 units. You receive a design for approval; the design work is included. Can each agency have its own phone number? Yes, the design can vary by branch, for example with a separate phone number. How do we hand it out to customers? On a DL-format card with your message and the fitting instructions. It fits any envelope. Do you deliver to individual agencies? Yes, to individual locations or to your head office. Does motor insurance pay for misfuelling? Generally not. In Germany, insurers classify misfuelling as operating damage, company cars included ([R+V](https://www.ruv.de/kfz-versicherung/magazin/rund-ums-auto/falsch-getankt-das-muessen-sie-jetzt-wissen), as of May 2025). In many other European countries, too, motor insurance often covers it only in part, or not at all. ## Test first, then decide. We will send you a few Tankfreund tags free of charge to try out. - Free of charge - In the fuel you need - No obligation [Request free samples](https://tankfreund.de/en/contact) [![Tankfreund](https://tankfreund.de/hs-fs/hubfs/website/TankFreund_logo_for_websitepng.png?width=69&height=55&name=TankFreund_logo_for_websitepng.png)](https://tankfreund.de/en/) Misfuelling protection for cars and vans. Developed, tested and made in Germany. Product[Tankfreund misfuelling protection](https://tankfreund.de/en/misfuelling-protection)[Fitting instructions](https://tankfreund.de/en/fitting-instructions)[Videos](https://tankfreund.de/en/videos)[Reviews](https://tankfreund.de/en/reviews) For businesses[Company fleets](https://tankfreund.de/en/fleets)[Car sharing & rental](https://tankfreund.de/en/car-sharing-rental)[Emergency vehicles](https://tankfreund.de/en/emergency-vehicles)[Automobile clubs](https://tankfreund.de/en/automobile-clubs)[Insurers](https://tankfreund.de/en/insurers)[Dealerships & workshops](https://tankfreund.de/en/dealerships-workshops) Guides[Misfuelling](https://tankfreund.de/en/misfuelling)[Take care when refuelling](https://tankfreund.de/erfahrungen-falschbetankung/vorsicht-beim-tanken)[Customer stories](https://tankfreund.de/erfahrungen-falschbetankung) Service[Contact](https://tankfreund.de/en/contact)[Request free samples](https://tankfreund.de/en/contact) © 2026 Tankfreund [Imprint](https://tankfreund.de/en/legal#imprint)[Privacy](https://tankfreund.de/en/legal#privacy)[Terms](https://tankfreund.de/en/legal#terms)[Cookies](https://tankfreund.de/en/legal#cookies) The video is loaded from YouTube when you click play. ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://tankfreund.de/en/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://tankfreund.de/en/insurers", "name" : "Insurers", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "From 50 units. You receive a design for approval; the design work is included." }, "name" : "What's the minimum quantity with our logo?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes, the design can vary by branch, for example with a separate phone number." }, "name" : "Can each agency have its own phone number?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "On a DL-format card with your message and the fitting instructions. It fits any envelope." }, "name" : "How do we hand it out to customers?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes, to individual locations or to your head office." }, "name" : "Do you deliver to individual agencies?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Generally not. In Germany, insurers classify misfuelling as operating damage, company cars included (R+V, as of May 2025). In many other European countries, too, motor insurance often covers it only in part, or not at all." }, "name" : "Does motor insurance pay for misfuelling?" } ] } ```